"In 10 years we will have integrated nature protection into the economy. The more biodiverse nature we have, the richer we, humans, are."

Merit Valdsalu, CEO

Current business models incentivise the destruction of nature for raw materials, not the protection of the ecosystem. We are turning this around by making intact nature a new liquid asset class–to save the natural world.

The world is facing two existential risks: climate change and biodiversity loss. Nature offers solutions to both of these problems, as it sequesters CO2 and holds biodiversity. As mentioned above, business models today do not support or preserve nature’s assets in any way as the consumption boom is still gaining momentum. It’s time to break this pattern.

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Tallinn. 2021