“It was about time to set new standards in peoples’ morning routine and make brushing teeth fun and good for the environment, as well as your general health.”

Eva-Maria Ilves, Founder

We started producing eco-friendly toothpaste tablets when we started to notice all the things that are wrong with toothpaste. From its ecological footprint to chemical components that you don’t actually need.

In 10 years we will have set new standards for one’s bathroom routine across the world from the Baltics to the US. We will be offering customised solutions suited to individual needs and showing the world that eco-friendliness is not a benefit – it’s a must.

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Tartu, 2021