"We do what we do to sustain life on earth and so that in 10 years, Woola will be operating in a world where global warming has stayed below 1.5°C."
Woola takes the waste of one industry – leftover wool – and uses it to solve the waste problem of another – online shopping.
We see the way how to tackle the challenges concerning global shipments and how to find the solutions for it, given that:
- Most online stores use plastic bubble wrap to ship fragile items, adding to the global plastic pollution problem.
- More than 100 billion parcels are shipped every year globally, commonly packed in bubble wrap. Bubble wrap degrades in 500-1000 years and is a large polluter.
- Sheep wool is a globally unused resource – more than 200 000 tonnes of wool is thrown away in Europe every year.